# identity.md

## Organization Overview
- **Company Name:** Half-Moon Outfitters
- **Mission:** To provide a fiercely independent and curated selection of the best outdoor clothing, footwear, and gear for activities such as hiking, paddling, climbing, and more, serving as a leading trendsetter in the outdoor industry.
- **Company Structure and Legal Entity:** A fiercely independent regional chain of outdoor stores.
- **Founded Date and Location:** Founded in 1993 in downtown Charleston.
- **Size and Scale:** A regional chain of outdoor stores serving South Carolina, Georgia, North Carolina, and Texas.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces a fiercely independent spirit, values a boutique selection of high-quality outdoor products, and prides itself on being a trendsetter in the outdoor industry.
- **Team/About/Leadership/People links:** [About Us](https://halfmoonoutfitters.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail chain offering a curated, boutique selection of outdoor clothing, footwear, and gear for a wide range of outdoor activities.
- **Location(s) and Geographic Presence:** Operates stores and serves customers across South Carolina, Georgia, North Carolina, and Texas.
- **Key Partnerships and Affiliations:** Details forthcoming.